Regulating Athlete Investing in the Name, Image and Likeness Era

Partners Karen Lent and Matthew Martino and associate Evan Levicoff discuss the practice of “athlete investing” by third-party companies and the use of name, image and likeness (NIL) agreements for student-athletes. The authors highlight a former University of Florida football player’s recent challenge in federal court to his NIL contract with Big League Advantage and the questions it raises about the regulation of deals with amateur athletes.